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Gen’ral Irie

Gen’ral began selecting music for his mom’s house parties at the age of 10, and ever since he has always wanted to be the one playing the tunes rather than being in the listening audience.

Reggae became the music that would dominate his life after the release of the Bob Marley Exodus album when he was 12 years old. Too young to get into dances, he realised if he became a box boy he could get entry to a dance before the gateman was set up. From being a box boy, after studying and imitating the mic men around the sound, he soon forged a career as an MC with a reputation for chatting reality lyrics with a wicked sense of humour, a humour that still permeates his radio presenting.

He went on to build his own sound system with some friends, Music Incorporated, and that relationship would continue for 28 years. When pirate radio in the UK became prevalent, Gen’ral had his first taste of radio presenting on Jive Fm, and fast became one of the most popular presenters on the station. Internet radio has given Gen’ral the ability to broadcast to the world and he has listeners in Australia, New Zealand, Russia, Israel and Gambia, as well as the more traditional bases for Reggae like Europe, the Caribbean and the United States.

Equally adept performing live or on the radio, Gen’ral is truly humble about the secret of his success – “I just play music that I like to hear myself and I don’t follow a hype, if the tune sounds good, it doesn’t matter who sings it, I will play it. My job is purely as a vessel for the truly talented singers, songwriters, producers and players of instruments to get their music across to the world”

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